Glow Text
Glow text is kind of a verson of the drop shadow text. It is very easy to do and looks great. I will show the tutorial on a black background, then you can see the effect better.
Step 1: Start by opening a new dokument, select a background and add a text with the font and color you want. You add text with the
Text tool, which looks like this:

. Here's my text:
Step 2: Choose the
selection tool, which looks like this:

. Then mark a rectabgle around the text.
Step 3: Then click
on the text, when you do this, the marking will close up on the text. Go to
Effects >> 3D Effects >> Drop Shadow.
Step 4: A new window will appear, and here you can match your settings to mine, or try something different.
Step 5: Now you can repeat step 4 two more times and you'll get this result: